Meet Erin. Erin is a creative individual who loves her planet. She loves to learn and can be caught listening to NPR or playing TED Talks podcasts on her lunch break.
Erin feels that she has done a pretty good job at keeping a low carbon footprint. She recycles, lives in a tiny house, and has been eco-conscious long before she made her old Brownie Troop Adopt-A-Mile. She even works with an organic beauty brand in a repurposed movie theater.
One day at work she heard about a great documentary called "Racing Extinction". After watching this documentary, Erin thought there must be more she could do for her planet.
Erin also loves fashion. And it never occurred to her to shop for clothing the same way she shops for groceries, personal care, and cleaning supplies. So she began to research. She learned two things. One, the fashion industry has a long way to go before it can be considered fair trade and sustainable. Two, fashion with a conscious is not readily in supply in her area.
Erin is just a person - one person. But she thought that by raising awareness, more people would have the same realization she did, that one person could turn into two….and two into three…, and eventually consumer-driven demand would change the way fashion is made.
But let's back up. Here are two more things you need to know, two words really - fast fashion. This is the mass produced, cheap clothing you can find everywhere. In fact, it's so cheap and accessible, we tire of it quicker. Most of it ends up in landfills. Americans average 70 pounds of discarded clothing per person, per year. And did you know where your donated items may end up? Think about this - it is very possible some article of clothing you tossed will have traveled to more places than you have been.
Erin thought about this. Which is why she made a dress from unconventional items that were being discarded. If anymore of her belongings were to make such a long journey, it should do so with purpose. Now these refashioned items are travelling the globe to spread awareness about sustainable fashion. Then maybe one person would change the way they purchase clothing; then one into two…and two into three…
Want to help put a HAULTE to fast-fashion? Drop us a line.